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Going through my friends’ statuses on social media I came across many similar statues, where uploading friends’ pictures they were tagged as “My unofficial family,” the other tagged them as “my friends come foremost, rest are others”. Were these so unlikely to catch your attention, no they weren’t. But if you contemplate they actually are. Being students, office workers and/or even free lancers we spend half of the day outside our houses premises, if otherwise at homes a free lancer is glued to the virtual world busy submitting work that makes their presence as unlikely as others. And outside, one utterly needs friends to make life and work both manageable with team work. Friends absolutely cover and cater an integral part of our emotional life and every one has got to keep one so as to offer us the best of emotional decadence. We ought to value them for they are precious in terms of our relations with them. But when we enter onto a state where we value a relation more than others is where the dilemma begins. In Pakistan our cultural hierarchy begins with prioritizing the parents and immediate family members at the top, our blood relatives next and the extended family and so on and so forth. The irony today has begun when the children today have rearranged the hierarchy with the scanty awareness they have. Slumber parties, brunches, get-togethers with friends are seen highly prevailing in our culture. On the contrary abandoning or missing a close relative wedding, parties or family fests are going parallel to them. Intermingling more with acquaintances, narrating them each and every of their house hole matters. On one hand Sharing secrets, feelings and adventurous plans with the friends and on the other hand hiding everything from the family brings in dreadful repercussions to the family and the society as well. This can be judged with the increasing number of juvenile delinquents in our society. A friend, who is a one sided listener, is vulnerable to giving their friends the solutions that work best for them irrespective of the aftermath it will have. No matter how old they grow, their experience always remains less than that of one’s parent. A place that was to be given to your elder sister or brother is the one your friends’ enjoy. Defying the family values the children fail to recognize the importance and obligations of their parents and guardians. And unconsciously begin with overpowering the commands and orders they ought to obey set forth by their parents. Quarrelling with parents, placing their friends’ verdict more that them has weakened the parent bond child too. One incident I clearly remember and serve as a reminiscent for me and my family when we see such children, we were invited to our relatives’ house for some dinner party, and their only child who used to play with us for hours, that day entered the room for the sole purpose of getting her bag from the drawer. With a slight beam on face she greeted me and my sisters distance away and hurriedly rushed to her room for she with her friends was having a group chat on the social media, defying her mothers orders to sit with us and the other guests she kept herself locked in the room enjoying chatting with the friends. The same girl who valued cousins more before now signified the friends more than us. Unconsciously following a culture that prevails in the west, where sadly no relations are valued or even respected. Their life revolves around partying with friends, getting trapped in immoral attitudes and at the end either die in vain or a life wasted. Their agony in relationships can be judged when parents wait for their children to turn 18 so that they can leave the house and start living on their own independently. One in Pakistan can’t even imagine leaving their children as such. But one has to take utmost care in raising, with passing them not the knowledge we were granted with by our parents we are making them more vulnerable to loosing the precious family values.



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 Media’s rapid outgrowth in today’s world outweighs that of any. It wouldn’t be wrong, I reckon, if we label it as a cultural canvas that has and is influencing our people. Invading a country in physical terms might not be that harmful as when minds are invaded mentally, for physical invasion after a certain period of time wipes of itself but when cloaks over shadow a psyche it nearly gets impossible to wipe the dirt off.

Our country is the one suffering these heinous invasions at the hands of our neighboring country. Of interest, it’s not just them but our gate keepers that assures a successful transaction of their culture into our homes and their to our minds. The cultural invasion of India in soaring heights in our very own country. Ranging from the product placement to TV serials to reality shows to animated cartoons. The idea behind these varied genres of programs makes one watch if not all then any one of it, there by ensuring a wide audience range, in a country where almost all age groups thrives and fetches onto a program somewhat different to that of theirs.

Indian media as we all know is to a great extent a living embodiment of their religious, cultural and spiritual rituals not even a single serial is shown without any of these. The cultural invasion, sadly, is met with great enthusiasm in Pakistan where they overshadow our advertisements by telecasting theirs. Such fierce is their cultural penetration into ours.

Pakistani culture never witnessed such an era where an entire family saw intimate scenes or obscenity with the rest of their family, even a girl without duppata was overlooked in search of other more appropriate channel, but now with their dense cultural invasion into ours actresses wearing sleeveless, tan tops minis are graciously welcomed in our society in an attempt to meet the requirements of modern era or else people are labeled as too backward.

As young minds are easy to transform and mould, they target our children with their young religious caricatures. Eg. Choota beam, Hanuman two eminent cartoons seen by nearly half of our country’s children- depicts the lives of their Gods sons where they are shown practicing their hindu rituals and attains spirituality and super powers. To one’s amusement the cartoons hold such a huge impact on our children that they are seen imitating the same rituals and meet each other with hands enjoined as a gesture of goodwill as seen in Hindu culture.

bollywood since as long as one can remember has over shadowed our industry. statement is clearly depicted by the fact when our people run to see their movies forming long queues despite of its inhumane content against our cultural norms and make sure he/she doesn’t miss it. The cultural invasion can be measured in terms of their events gradually becoming a part of ours like valentines, Halloween parties, holii (where colors are smashed onto one another) have become a part of our culture and is seen as a growing trend in large among our youth.

Their usages of slang words have even tarnished the politeness and simplicity of our language as one intently ought to speak theirs to compete with their peers.

Indian dramas with their growing profundity in Pakistan are seen eradicating our cultural norms and bringing on theirs. Ironically, compounding their efforts is our very own media strengthening their roots in ours by telecasting an abundant of their soaps nearly the entire week. Dramas such as achey lagtey hain, pariwaar, qubool hey,being at the top charts with favorable amount of viewers ship from our audience.

With every Indian serial come their never ending ritual, and sadly one witness’s sounds of Indian hymns reverberating into every house hold.

In our country where billboards once showcased Islamic verses, motivational sayings or our own celebrity’s endorsing brands have now been replaced by massive Indian celebrities manifesting products, advertisements.

On the contrary when one part of the subcontinent enthusiastically welcomes the content of their rivals, India on the other hand have implied strict rules regarding depiction of Pakistan content onto their TV channels. It was once in August 2009, Indian daily The Asian Age had reported that the Indian government banned Pakistani TV channels in India and it was also planning to establish high-frequency transmitters and towers in the bordering areas to stop transmission of Pakistani programs. Such is the case when it comes to broadcasting our dramas in their land. It is either we all have to stand or pass laws regarding the broadcast of there dramas or else this cultural invasion of theirs into our minds will result in a perpetual threat to our norms and values.